MANAGERIAL ECONOMICS

MANAGERIAL ECONOMICS
By:DEBABRATA DATTA
Published on 2017-04-01 by PHI Learning Pvt. Ltd.

Managerial Economics, also known as business economics or Applied Microeconomics, helps in dealing with business decisions and management units effectively. This book discusses the theories and applications of Managerial Economics with the help of its various quantitative techniques like operations research, mathematical programming, game theory for strategic decisions, and other computational methods. Divided into 8 sections and 24 chapters, the book shows how conveniently one can find a solution to the business problems, such as Risk analysis, Production analysis, Pricing, Budgeting, Sales promotion and so on with Managerial Economics tools. Section I analyses the economic behaviour of the consumers; Section II discusses producers’ behaviour and issues related to the production; Sections III, IV and V talk about markets and firms and their types. The concluding Sections VI, VII and VIII delve on the application part of Economics in human resource management, finance, marketing and strategy. The chapters are well-supported with the cases, figures and important facts. The book is equipped with pedagogical aids in the form of Summary, Glossary, Important Terms, Numerical Problems and Multiple Choice Questions. Intended for the postgraduate students of Management, the book will be equally beneficial for the practising Managers.

This Book was ranked at 33 by Google Books for keyword Economics.

Book ID of MANAGERIAL ECONOMICS's Books is Q53GDgAAQBAJ, Book which was written byDEBABRATA DATTAhave ETAG "IXbdvCbrEs8"

Book which was published by PHI Learning Pvt. Ltd. since 2017-04-01 have ISBNs, ISBN 13 Code is 9788120352414 and ISBN 10 Code is 8120352416

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Book which have "604 Pages" is Printed at BOOK under CategoryBusiness and Economics

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