The Future of Health Economics
By:Olivier Ethgen,Ulf Staginnus
Published on 2016-10-14 by Taylor & Francis
The pharmaceutical industry faces a well-documented perfect storm: on the one hand, the patent cliff; the lack of new blockbusters and, on the other, economic pressure on pricing from markets with growing expectations and shrinking budgets. In the face of such pressure, traditional health economics models no longer seem appropriate and yet what do we have to replace them? The growing focus on 'value' and 'cost effectiveness' are evidence of new emerging thinking although, even here, with the shift from medicine as cure to medicine as palliative, as a treatment for chronic illness and with the growing emphasis on preventative approaches, the landscape is complex and challenging. The Future of Health Economics offers a window into some of the most influential emerging issues in pharmacoeconomics; issues such as risk-sharing and alternative pricing models or the potential impact of radical new approaches such as personalized medicine; as well as exploring the changing role of government and regulators. Ulf Staginnus and Olivier Ethgen, themselves two of the most well-regarded practitioners in this field, have brought together some leading-edge thinkers from industry and academia around the world to provide the industry, policy-makers, regulators, health practitioners and academics with the raw material for their future scenarios.
This Book was ranked at 9 by Google Books for keyword Economics.
Book ID of The Future of Health Economics's Books is kiIlDwAAQBAJ, Book which was written byOlivier Ethgen,Ulf Staginnushave ETAG "5WRxRkEimwI"
Book which was published by Taylor & Francis since 2016-10-14 have ISBNs, ISBN 13 Code is 9781317031123 and ISBN 10 Code is 1317031121
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